Mason William Merino

Mason William Merino is a Tasmanian-designed merino wool clothing brand inspired by everyday life, travel and Tasmania’s outdoor lifestyle.

Their range includes superfine merino wool T-shirts, base layers, hoodies, polos, leggings, socks and everyday essentials designed for comfort across all seasons - from morning to night, and from head to toe. The garments are lightweight, breathable, temperature regulating and naturally odour resistant, making them ideal for travel, walking, hiking and everyday wear.

The brand was created from a passion for natural fibres and a desire to offer high-quality merino clothing that feels soft, practical and easy to wear in real life. Many designs are tested in Tasmania’s changing weather before release.

We use premium Australian merino wool sourced through responsible supply chains, including RWS certified wool.

Sustainability remains an important part of the brand, with a focus on natural fibres, long-lasting garments and thoughtful packaging.