FAQ Innovator program


Provided below are some common questions about the Innovator program. Please read these before submitting an expression of interest for the program.

What is the Innovator program?

The Innovator program provides an opportunity to start-up Tasmanian businesses to trial their product or service at Hobart’s Salamanca Market as part of their research, development and business planning. Salamanca Market is the most visited tourist destination in Tasmania attracting 24,000 visitors in summer and 15,000 in winter each market day. Each successful applicant will receive the opportunity to trade at the market for up to four weeks with support from Salamanca Market and Enterprise Centres Tasmania or Business South.

Who can apply?

  • Any Tasmanian resident 18 years and above.

  • You have been in business for less than 12 months, although there may be some flexibility in this requirement.

  • Not currently a stallholder at Salamanca Market.

  • Not related to an existing stallholder. Relations include spouses, brothers and sisters, children, uncles, aunts, nephews and nieces. If you are unsure, please contact us on the below number.

Do I need an ABN?

Yes. You can apply for an ABN here.

Can I still apply if I have traded at another market, event or shopping centre?

Yes, if you are ready to turn your hobby into a business then the Innovator program could help you.

What products or services are not suitable for this program?

  • Adult products

  • Illegal products

  • Political advertising

Salamanca Market is a family market aimed at a general audience of locals and visitors. Not all products will be suitable for this environment. The City reserves the absolute right to determine whether a proposed product or service is suitable for the Innovator program.

What type of products, services or experiences are suitable for this program?

The flexibility of this program means a wide range of products, services and experiences will be suitable. The only strict requirement is that your product, service or experience must have a connection to Tasmania. The connection could be through the raw materials, the people who design and make the product, or it authentically communicates the history or culture of Tasmania. If you are unsure, please contact us on the below number

Can I trade from my own van?

No vans or trailers are permitted on the Innovator site.

How do I apply?

The first step is to complete the expression of interest form. An assessment will be completed by the City and if successful, you will be referred to an Enterprise Centre in your region via Business Tasmania, or to Business South. A business advisor will assist you to develop a business plan or review your business plan with the aim of trading at Salamanca Market.  

The assistance from the Enterprise Centre and Business South is free.

What criteria is used to assess my initial online application?

To be successful, you must

  • Be a Tasmanian resident.

  • Not be currently trading at the market.

  • Aged 18 and over.

  • The product or service is suitable for trial at the market.

  • Have been in business less than 12 months, although there may be some flexibility in this requirement.

Do I need to have a business plan?

Yes, this is a requirement of participation. The business adviser, from either Enterprise Centre or Business South, will help you write one using its template. The process of developing a business plan will help you to think about your price point, marketing, cash flow, quantity of product you need to make and much more.

If you already have a business plan, the business adviser will review it with you to help you think about the particular trading aspects at Salamanca Market.

What happens after I have completed my business plan? 

The business adviser will provide you with the Innovator Market Ready form that you will need to complete and submit to the City of Hobart. This is a simple two-page form that will help you with particular trading aspects of Salamanca Market and requires the signature of your business advisor.

If you are approved to trade by the City, you will be offered two consecutive trading dates at Salamanca Market. These dates can be flexible.

What criteria is used to assess my product suitability?

  • The application form has been signed by an Enterprise Centre or Business South business advisor

  • The product or service is ready for trial at Salamanca Market

  • The product or service is market appropriate and not offensive

  • There is an identifiable connection to Tasmania

  • All regulatory requirements have been satisfied such as a food licence or electrical test and tagging.

Please be aware that the City of Hobart reserves the right to refuse any application on any grounds, for any reason.

Can I trade more than two weeks?

Yes, you will be provided with a feedback survey form and offered an opportunity for a further two weeks. The break between trading days may help you to tweak your product, think about your pricing, make more product and check back with your business advisor. 

If you want to make more than a few minor adjustments to your offering, it may need to be assessed again or you may need to create a new business plan with the assistance of your business adviser.

What happens after the four weeks of trading?

The program only offers a maximum of 4 market days.  If you wish to continue with Salamanca Market, you can apply to become a casual stallholder. This means you can trade each week at the market, subject to site availability. A casual stall application will be sent to you and will be assessed by the City and a member from the Salamanca Market Stallholders’ Association. If approved, you will be given an agreement form to sign.

Can I still be part of this program if I don’t want to be a casual market stallholder?

Yes, you can still apply. We understand that Salamanca Market might not fit your long-term business plan and you may want to trade at another market or set up a permanent shop front.

What are the trading hours?

You need to be ready to start trading by 8:30 am through to 3 pm. Generally you will have departed the market area by 4:30 pm.

What equipment will be onsite?

A 3m x 3m marquee will be provided and set up assistance will be given in the first week, along with trestle tables (2.8m x 0.7m) and table cloths. Please note that electricity is unavailable at the Innovator site.

You need to bring your stock, cash float, cash tin, suitable clothing for changing weather, some food and a drink to keep you hydrated, and a smile. You may also have display cabinets or other equipment depending on your offering.

Can I bring a generator?

Generators are not permitted onsite.

Who can help me run the site?

It will be a very busy day for you. A business partner, employees, friend or a family member can help you on your stall throughout the day.

How much is the Innovator site?

Each trading day is $113.29 fee (incl. GST). You will receive an invoice and will need to pay this prior to your trading days.

What other information should I know?  

Salamanca Market is becoming a plastic bag, plastic straw, balloon-free zone and only compostable packaging is permitted for Innovator program participants. Salamanca Market is working towards the City of Hobart’s zero waste to landfill by 2030 strategy.

If you have any further questions or need assistance with the Innovator site please call Salamanca Market on 6238 2875 between 8:30 am and 5 pm Monday to Friday.